An Evolutionary Theory For Why You Love Glossy Things
J Thoendell stashed this in Misc
Taking all their findings together, the researchers argue in an upcoming issue of the Journal of Consumer Psychology that an instinct for water may indeed play a role in fondness for glossy. "First and foremost, this paper shows that our preference for glossy might be deep-rooted and very human," says Patrick. "It is humbling to acknowledge that despite our sophistication and progress as a species, we are still drawn to things that serve our innate needs--in this case, the need for water."