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Networks Don't Grow Forever -- Not Even Social Networks - Jeff Stibel - Harvard Business Review


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"All networks grow according to Metcalfe’s Law until they hit a point of critical mass…and then they stop growing because the value equation changes.""Like the brain, a social network at critical mass enables higher level functioning: better communication, interaction and even consciousness. We can even see a “collective consciousness” emerging among some of the stronger social networks. So social networks should temper their growth to allow richer connections. The real power of a network does not lie in its growth, but in its stability: when the network reaches a point where higher level functioning can develop."

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