Tieva Lovelle is a model and actress from Tbilsi, Georgia.

Which makes it all the more interesting that in 2012 she was selling Beats By Dre:

IMDb: http://www.imdb.com/name/nm1581335/

From IMDb:

Tieva Lovelle was born in the former communist state of Georgia - Tbilisi to a renowned dissident Georgian Artist and one of Russia's most revered actresses of that time. Her early life was spent in Taganrog Bay a port city in Rostov on the shores of the Azov Sea - southern Russia, before the inevitable separation of her parents prompted a move to Moscow and, through her mother, an unsettlingly candid immersion in the confused, though highly creative atmosphere that pervaded in the Russian capital at the time.

A few years later and in coincidence with the fall of Communism, the newly re-composed Lavrentieva family moved to London in the early 1990s. When asked about this period in her life, Tieva only refers to it as a time where we pretty much existed upon the fringes, moving regularly and rarely settling in one place. However, she does admit that whilst it was a time of constant upheaval, it perhaps also represents, in many ways, a time from which she now draws a great deal of inspiration.

That area is very close to Sochi, home of the 2014 Olympic games.