Half of Buzzfeed's traffic is on mobile, including long articles. ~Megan Garber, The Atlantic
Adam Rifkin stashed this in Content is king.
Megan Garber notes that more people are willing to READ FULL ARTICLES on their phones:
Earlier this month, Buzzfeed published a piece called "Why I Bought a House in Detroit for $500." The story ended up getting more than a million pageviews, which is notable because it is also more than 6,000 words long. The other notable thing: 47 percent of those views came from people accessing the story on mobile devices. And while people who read the piece on tablets spent an average of more than 12 minutes with the story, those doing so on phones spent more than 25 minutes—a small eternity, in Internet time.
Those stats are, if not counterintuitive, then counter-conventional: The working assumption, among media executives and most of the public who cares about such things, has long been that phones are best suited for quick-hit stories and tweets rather than immersive, longform reads. And while content producers have attempted to take advantage of the "lean-back" capabilities of the tablet (see, for example, tablet-optimized products like The Atavist), phone use has generally been seen as flitting and fleeting—the stuff of grocery store lines and bus rides. "The average mobile reader tends to skim through headlines and snackable content as opposed to diving into long-form articles," Mobile Marketer put it in late October.
Overall, Buzzfeed now gets more than 50 percent of its traffic from mobile visits. Things are shifting, though, and not just when it comes to text articles. A survey of 50,000 people published late last year found 65 percent of mobile video viewers saying they preferred watching full movies and TV episodes to briefer stuff (music videos, movie clips) on their phones. In another survey, 8 in 10 people said they would watch TV shows on their phones, were the shows available. And even more (88 percent) said they would watch full-length movies.
This is counter-intuitive to conventional wisdom that people only want small pieces of content on phones.
People aren't just READING on their phones more. They're also SHARING on their phones more:
Those stories can also benefit from people's desire to share quality stories along with Imgur pics and cat videos. "Why I Bought a House in Detroit for $500" has, so far, more than 132,000 Facebook likes, and more than 4,000 Twitter shares. Wired's long article "How a Radical New Teaching Method Could Unleash a Generation of Geniuses" got more than 1 million unique viewers, with an average time-on-page of 5 minutes. The New York Times's "Snowfall" got more than 2.9 million visitors and 3.5 million page views. Magazine-style journalism is an investment, but it's one that can pay off. Particularly when people are happy to lean back, curl up, and read a long story from the comfort of their phones.
Note also how many more Facebook LIKEs articles get than Twitter shares.