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Klout evolves into a content creation platform as it seeks to help you become more influential - The Next Web

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Not sure this makes me want to use Klout:

The Create section of Klout essentially acts like a news feed with some aspect of Feedly, utilizing the 15 billion pieces of data per day that the service is processing. At the top of the page features topics that Klout believes you are influential in — mostly gathered through your connected networks, and you can add in up to seven so-called aspirational topics. With each addition, the news feed will refresh to incorporate the changes.

The purpose of the news feed is not to keep you up-to-date about the news, but rather to help inspire you to generate original content. In the above screenshot, because some of my topics — technology, social media, and The Next Web — appear on my news feed. I can share them because my fans and followers may have subscribed to my social media activity because of some influence I have in this space. As Klout describes it: it’s recommended content that will strike a chord with your friends, fans, and followers.

Screen Shot 2014 02 04 at 11.46.10 AM 520x183 Klout evolves into a content creation platform as it seeks to help you become more influential

Sanjay Desai, Klout’s Chief Product Officer, tells us that the redesign also includes four tags that will be displayed to highlight fresh content, along with those stories that are starting to trend online. Here’s how they’re defined:

  • On the Rise: Content that is on the verge of trending.
  • Crowd Pleaser: A user’s network is interested in the topics in the content.
  • Hidden Gem: Many people in your network haven’t seen the content.
  • Hot off the Press: Content was recently published by a trusted source.

So Klout wants to help influencers figure out what content to share?


Aren't influencers already overwhelmed with sources of information?

I do like Klout's content categories!   And you can schedule your posts for sharing at a later time.  

And I just checked out the stories they picked for me; they are pretty brilliantly targeted to my tastes and interests.  How do they know??  

Looks like they've really worked hard to match tweets and blog posts to people.