We've often joked that brands that do well on Pinterest post stuff about weddings, fashion, food, and cupcakes.

Turns out, that's true. The top brand Perfect Palette has 264k followers, and it's a wedding blog: http://www.theperfectpalette.com/

Only seven brands have more than 100k followers, and they include Better Homes and Gardens, skinnytaste, and Etsy.

The top fashion brand Kate Spade has 71k followers.

Tiffany has no presence at all.

Meanwhile Pinterest Ben's mom Jane Wade is the most followed person on Pinterest. 3.8 million followers.

Wall Street Journal has an interesting board of Quotes: http://pinterest.com/wsj/quotes/

But mostly Pinterest is exactly what you'd think: not nearly as useful to brands (so far) as Facebook, Twitter, and Tumblr.

What about all the articles on social shopping/retail?

What about them?

Pinterest is not just unproven; it's plateauing: http://blog.compete.com/2012/06/28/pinning-down-the-impact-of-pinterest/

Social overload. I was trying to understand if "brands" included retail experiences. Earlier on I read a lot about pinterest being a key piece of social retail.

Brands do not include retail experiences.

So, for example, many Pinterest pins link to Amazon pages where people can buy the item pictured.

But Amazon itself does not have a Pinterest presence like it has Facebook and Twitter.

Ahh, I see. This makes sense. I'd be curious about the quantity of back links and such.

I'm curious too.

One thing we do know is Pinterest causes a lot of referral traffic: http://pandawhale.com/convo/3210/pinterest-referral-traffic-now-greater-than-google-referrals-bing-twitter-and-stumbleupon