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From Google Ventures: 5 Rules For Writing Great Interface Copy | Co.Design

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Daniel Burka recently wrote about how my visually unsophisticated (it’s okay, you can say “ugly”) prototypes often perform well in user research--regularly beating out beautiful, polished, sexy prototypes.

The reasons?

1. Clarity is king. Be precise and concise. 

2. Personality doesn't matter. 

3. Don't hide key things. Just tell me. 

4. People do read. 

5. Include writing as part of the design process. 

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