Whisper Gwyneth Paltrow cheating rumor met with apathy by Whisper user base. Nobody cares.
Adam Rifkin stashed this in @gwynethpaltrow
The Whisper post started to get a lot of attention after the app's new editor in chief and Gawker's former viral news star Neetzan Zimmerman tweeted it earlier today:
The problem is nobody on Whisper cares -- see responses above.
But it did get picked up by lots of blogs including techcrunch. Perhaps this is a new web growth strategy?