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Whisper Gwyneth Paltrow cheating rumor met with apathy by Whisper user base. Nobody cares.

Stashed in: Celebrities, @ajs, Whatever., Snapchat

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The Whisper post started to get a lot of attention after the app's new editor in chief and Gawker's former viral news star Neetzan Zimmerman tweeted it earlier today:

Whisper Gwyneth Paltrow meme Kevin Yorn Imgur

The problem is nobody on Whisper cares -- see responses above. 

But it did get picked up by lots of blogs including techcrunch. Perhaps this is a new web growth strategy?

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