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4 Secrets Behind Successful Crowdfunding Campaigns | Fast Company

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Yes you need storytelling and execution, but most important is...


The key to succeeding with any crowdfunding campaign is community. While some startups expect to grow a community during the campaign, those that succeed big-time bring backers with them. Sure, a Kickstarter campaign will raise a startup’s visibility and help the company reach new eyes, but anyone who expects to go from zero supporters to big bucks in 30 days is in for disappointment.

Startups that are able to rally a large group of people around their idea who are eager to commit as soon as the crowdfunding campaign goes live will not only reach their goal, they a

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