Despite the fact that Steam sales mark games down to just a small fraction of their usual price, the developers we spoke to don't think these promotions are devaluing games at all. Based on the data they've seen, Steam sales have only been a good thing for their business.

Sure, players will jump on the chance to buy a game for $2.50, but the developers have found that Steam consumers are still perfectly willing to pay full price for a game once the sales are over. The "race to the bottom" we've seen on the mobile markets just doesn't seem to be there on Valve's platform.

"While some may argue that [major sales] contribute to an industry-wide price deterioration problem -- where smartphone games have made people unwilling to spend more than $5 on a digital game -- [Steam sales] are a bit different," says Ken Berry, the executive VP of XSEED Games (Ys Origins, Ys: The Oath in Felghana).

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Free-to-play or paid?

Mobile or console/desktop?

These seem to be the questions.

It depends on what your goals are. :)

To build an entertainment franchise. :)