Kim discusses how the Kardashians use their personalities to build their empire.

This discussion with the Wall Street Journal's Lee Hawkins has them talking about social media, growing a business and building a brand.

The thing that really strikes me here is that Rich people can keep getting richer by using the resources they already have to get more.

By the way, I found this on Wall Street Journal's Pinterest, which has less than 10k followers. Oops.