Stashed in: Twitter!
Look at the resemblance!
Wanelo started in 2010. It took them till mid-2012 to get funding.
How Twitter May Change Sports And Social Media As We Know It - Forbes
Twitter Plans To Use What You Follow And Tweet To Target MoPub Ads On Other Apps. Here’s How, by Josh Constine, TechCrunch
Story of the Twitter Fail Whale Image