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Is Facebook going to hit its 'breakpoint'?

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Facebook has had an unprecedented run. What comes next?

"What is missing — what everyone is missing — is that the unit of measure for progress isn't size, it's time," writes Jeff Stibel in his fascinating book Breakpoint: Why the Web will Implode, Search will be Obsolete, and Everything Else You Need to Know about Technology is in Your Brain. The book is about "understanding what happens after a breakpoint. Breakpoints can't and shouldn't be avoided, but they can be identified."

In any system continuous growth is impossible. Everything reaches a breakpoint. The real question is how the system responds to this breakpoint. "A successful network has only a small collapse, out of which a stronger network emerges wherein it reaches equilibrium, oscillating around an ideal size."

Great article! I recently interviewed Jeff Stibel, and he has amazing insights.

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