Target apologized for what?

The spike? The body image? Using photoshop?

Unclear.

It actually is pretty unclear in this particular article.  Here is what another said:

"It appears that Target went a little too far with Photoshop in an ad for a girl’s bathing suit.

The model in the ad has a thigh gap, the gaping space between her legs and a worrying body trend among teenage girls. But the gap actually extends into her pelvis (and the bathing suit the ad aims to sell) in an apparent slip of the Photoshop eraser.

“It was an unfortunate error on our part and we apologize,” Target spokesman Evan Miller told ABCNews.com. “We removed the image from the site and we’re working to get a new image up there.”

http://abcnews.go.com/blogs/lifestyle/2014/03/target-apologizes-for-thigh-gap-photoshop-fail/

Still not really coming clean...

Should be:  Sorry for promoting unhealthy body images to girls, going forward we will aim to promote healthy body images.

Janill, they should hire someone like you.

The key to a good apology is to be specific!

And just cop to it, you often create a bigger mess by trying to ignore, downplay, or deny a mistake.  People are pretty understanding, we all make mistakes, but if you don't come clean, it makes people angry, and you come off as trying to hide something.

Right, if you don't come clean, people wonder what other (bigger) things you're hiding.

Well said, Janill. You could do this professionally!