"All good content marketing takes is a simple roadmap that breaks down the steps into a manageable plan."

Funny, because I cannot remember a single thing Chipotle has done, marketing-wise.

3. Consider the timing of pop culture.

Lastly, incorporate the timing of pop culture events into your plans as well. Holidays, sports, school calendars, awards season and even the weather should all be factors you consider when mapping out your content calendar. You want to present your content when your audience is ready and waiting for it, so timing is critical. Consider matching your calendar releases to other events to piggyback on the momentum.