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New Cocaine Energy Drink in Chile being fought by Coca-Cola - Food Digital


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With all that said, the Coca-Cola Company feels the responsibility to seek a way to stop mass production of Cocaine in Chile. Coke has filed opposition to Cocaine’s trademark there, claiming that “the referenced trademark would infringe fair competition” and “lead consumers to confusion.”

Forbes reported that, “James Kirby, co-founder of Cocaine maker Redux Beverages, says Coke’s opposition is absurd considering that Chile doesn’t require trademark registration to sell beverages there. What’s more, Coca-Cola hasn’t opposed Cocaine in its trademark filings in the U.S. or in Mexico.”

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