Introducing the CARDBOARD wine bottle! New eco-friendly design is made from recycled material and has a 67 per cent smaller carbon footprint than glassWeighs 85 per cent less than traditional glass bottles and features a plastic liner insideThe cardboard bottles are currently being used for PaperBoy wine from California’s Truett-Hurst wineryRead more: http://www.dailymail.co.uk/femail/article-2608103/Introducing-CARDBOARD-wine-bottle-New-eco-friendly-design-recycled-material-67-cent-smaller-carbon-footprint-glass.html#ixzz2zPSNsu1o

It's wine in a box that looks like a bottle.