Google Trends displays results relative to the total number of Google searches (the data is normalized and presented on a zero-to-100 scale). I picked five oft-repeated phrases (“It’s October 3rd” (blue line); “On Wednesdays, we wear pink” (red); “so fetch” (yellow); “Stop trying to make fetch happen” (green); and “You go, Glen Coco” (purple) to see how they stacked up. “You go, Glen Coco” picked up steam in 2007 and 2008, but fetch’s ascent began in 2010.

Note the sequential spikes of the blue line: On October 3rd, it’s always October 3rd. But as “Mean Girls” memes have taken off, October 3rds have gotten even more fetch.

Source: http://fivethirtyeight.com/datalab/fetch...