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Why is it so hard for people to change their beliefs?

Stashed in: Brain, Believe, Feedback

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"Because people are dumb" is not an acceptable answer.

It's feedback loops in the brain:

"What happens is that the correction actually reintroduces the claim into the reader’s mind and forces them to run it back through their mental processes. Instead of prompting them to discard the old thought, as intended, corrections appear to tighten their mind’s grip on the now disputed fact."


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