Wait I've seen that game before, ha...

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We’re pleased to offer this exciting news from toymaker Hasbro and the popular online gaming line Zynga! This fall you can now enjoy, for the first time, the fun of Farmville, Cityville and (the one I’m most excited about!) Words with Friends as board games. All the games will include codes for digital enhancements, such as Farm Cash, City Cash or enhanced Words with Friends features. To redeem the unique codes, you must be 13 years or older and have a valid Facebook account.

Merchandising worked for Angry Birds but I doubt it works for Zynga.

Why? Because nothing in Zynga products engender loyalty.

In fact, the opposite: whenever I am in a Zynga property I feel like they're trying to shake me down for money.

But if they successfully copy other board games...people might be attracted to the games and not the brand. Perhaps that's why they've partnered with Hasbro.