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The Secret to Making One of the Fastest Selling Pop Song of All Time

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It took 37 minutes for Ariana Grande's new single "Problem" to hit No. 1 on iTunes after it was released at midnight April 28. For those of you playing along at home, that's one of the fastest ascents in the history of digital music. The track went on to sell 438,000 copies in its first week, making it the eighth-highest debuting digital single of all time and the highest-debuting single since Katy Perry's "Roar" dropped with 557,000 first-week tracks in mid-2013. 

This week, it became No. 3 on the Billboard Hot 100, right beneath monster-hit "Happy." This song is growing at a nearly unprecedented rate, and it will be the song of the summer.

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Number 1 after 37 minutes?!

That is incredible.

I thought "Happy" was going to be the song of the summer. Sheesh!

*whispers* Automated purchases via a series of bots did it. ;) #guessing

If that's true, it's brilliant marketing.

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