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Mark Zuckerberg on Facebook’s Future, From Virtual Reality to Anonymity

Mark Zuckerberg. Photo: Ariel Zambelich/WIRED

Today, at its F8 conference in San Francisco, the company is reaching out to software developers, hoping to enlist their help in this push toward the future. When Facebook ran mainly on our desktop machines, inside our web browsers, Mark Zuckerberg and company encouraged coders to build right on top of their social network. But now, in a world of standalone smartphone apps, they must find other ways of connecting with the rest of the internet. Yes, Facebook has bought popular apps, like Instagram, and it’s building new ones through its Creative Lab. But Facebook also sees itself as a resource for the entire community of app developers, providing all sorts of tools that help developers build, run, improve, and monetize their apps — even if their contact with Facebook is glancing.

Scintillating interview here:

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Zuckerberg divides this developer mission into three themes. First, the company is revamping the Facebook Login process — which allows people using third-party apps to use Facebook information like friends — giving users more control of personal data. Second, he vows that Facebook will become a more stable platform so that outside developers can build stuff that plugs into the social network and be confident that work done will not have to be altered. And, third, the company is augmenting a suite of tools that lets other outfits create all sorts of apps that run cross-platform, i.e., on iOS, Android, and Windows.

But as the company woos developers in San Francisco, so much else is afoot. Facebook is buying powerhouse products like WhatsApp (a bargain at $19 billion?) and, more recently, the fitness app Moves. Looming in the future is the impact of Facebook’s purchase of the Oculus VR technology, which Zuckerberg sees as the next big advance in computing. Meeting with me on Facebook’s Menlo Park, California campus and later via phone, Zuckerberg explained his developer philosophy, his belief that all apps should be social, and his vision of Facebook as the leader in knowledge — which as he described it, sounded a lot like search.

WIRED: At previous F8 developer conferences, you have launched big products for your consumers, but this time, you’re focusing on developer tools. Why?

Answer is here:

"All apps should be social" <--- there's something about the use of "all" here that concerns me

Also if I understand correctly, Facebook is no longer happy having a monopoly on our true selves.

Now it also wants to own our virtual reality selves and our anonymous selves, too.

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