Source: The $29,000 Birthday Swim
Stashed in: Kickstarter, Crowdfunding, Indiegogo, Pool!
This is smarter than kickstarter. Money gets donated even if she doesn't hit the goal.
That's also the advantage of other crowdfunding platforms like Indiegogo.
Formula for Kickstarter Success: Copious Planning (just like real life)
Pixel Press: Draw Your Own Video Game
Judging Others, by B.G. Wetherby
Mitt Romney knows how to turn failure into success. DEAL WITH IT.