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Disney park crowding reveals options: Hike rates or expand


Disney park crowding reveals options Hike rates or expand Los Angeles Times

Source: http://www.latimes.com/business/la-fi-di...

Tourists and annual pass holders are flooding Disneyland and California Adventure in large numbers, causing headaches for guests and park officials. Waits for rides often stretch over an hour, and visitors are having to park in remote structures, particularly on Sundays.

Industry experts say the crowding problem leaves Walt Disney Co. with two options: Keep hiking rates until attendance becomes manageable, or expand the park.

Over the weekend, the Anaheim park raised single-day ticket prices by $4 to $96 and temporarily halted new sales of a popular annual pass for Southern California residents. Disneyland officials say they have no current plans for a new Anaheim park, but that hasn't stopped speculation.

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Why do I suspect that soon Uber will be working with Disney to create a demand pricing app for them?

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