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Apple’s Tim Cook Explains Beats Deal in Interview

Apple s Tim Cook Explains Beats Deal in Interview Re code

But mostly, backing up — it’s because we always are future-focused. So it’s not what Apple and Beats are doing today. It’s what we believe pairing the two together can produce for the future.


Stashed in: Apple, Apple, Tim Cook, @drdre

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From Slashdot:

"Apple has confirmed it will buy Beats Electronics and Beats Music for $3 billion. Apple will make the purchase using $2.6 billion in cash and $400 million in stock. An important part of the acquisition for Apple is absorbing the Beats subscription streaming service, even though it only has about 110k users. The Beats brand will remain intact, and will continue to sell headphones. "

Beats is the only streaming service whose rights to stream are transferable.

That's what this is about.

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