Empathic and Transparent Communication Helps Businesses Succeed
Welcome to the new reality:
The research focused on seven key traits of effective leadership, with women in leadership pulling ahead in five of those areas. In the top four—“leading by example,” “communicating in an open and transparent way,” “admitting mistakes,” and “bringing out the best in others,”—more than half of respondents felt that women leaders performed better than men.
A fifth metric—“handling controversial issues or crises calmly and confidently”—placed males and females at a similar 48% to 52%.
“Communication, collaboration, true transparency all rated much higher. That’s different than what worked in the past,” said Barri Rafferty, Ketchum CEO, North America.