Source: https://beyondpricing.com/learn/google-i...

We recommended an average 18% increase in nightly rates for our properties closest to the conference (less for properties further afoot).

At the end of September, Oracle OpenWorld will bring 4x the number of attendees as Google I/O. Our expected increase in rates is close to 100%.

We are able to predict periods of high demand by closely monitoring data about hotel prices, Airbnb occupancy rates, local conferences, flight data, and more. In this manner, we help hosts accurately price during periods of demand peaks, as far away as 18 months.