5. Solution

What solutions are you proposing? This section is deliberately small as the solution you design will no doubt change after you speak with customers and partners and test out ideas. Use this as a guide, not a brief.

“Be strong on vision, but flexible on detail.”Jeff Bezos, Amazon

4. Problems

What are the top 3 problems (or opportunities) that you’re looking to address? Frame these as hypotheses to test against the real world.

e.g. Selling second-hand goods is a hassle for most modern parents.

Is your product or service a pain reliever or vitamin ie. are you solving problems or making people feel better (or both)?

“Work on something that matters to you more than money.Create more value than you capture. And take the long view.”Tim O’Reilly