Google to Buy Frommer's Brand From Wiley & Sons - WSJ.com
Ottway Ducard stashed this in startups
Stashed in: Google Acquisitions
Google is buying Frommer's from publisher John Wiley & Sons Inc. JWB -0.52% The purchase price wasn't disclosed and the deal hasn't yet closed. People with knowledge of the deal said it is worth less than $66 million, meaning it wouldn't trigger an automatic review by antitrust authorities.
So $66m is the trigger?
Technically, $66.6 million is the trigger.
They stab it with their steely knives, but they just can't kill The Beast.
Any predictions on what the will/will not do with it and whether that will ever come to fruition/really work?
Blend it with Zagats and Maps and other Google Local offerings.
For use both in Web search and on mobile devices.
Complete with apps like Triposo: http://techcrunch.com/2012/05/08/triposo-new-ios-apps/ Offer native app pre-installed on Android phones. Google Travel, maybe?
David, that's a good point:
Though the content from Frommer’s could eventually be used in Google travel search — which is built on flight search technology from ITA Software, the company that Google bought last year — it will now be used for Google’s local search.
Source: New York Times