How Four of Music's Biggest Players Created a Pop Star Out of Thin Air
J Thoendell stashed this in Music
On June 10, Slate posted a quiz that tells you which song of the summer will be yoursong of the summer. The possible answers include all the likely candidates — Iggy, Nicki, Katy. It's a neat project, but it's too bad they didn't wait until June 24 to post it. If they had, an artist nobody had heard of would've been the answer for everyone.
Ryn Weaver's "OctaHate" was posted last Tuesday on SoundCloud by the previously unknown singer Weaver. The song is a sparkling collaboration created by Passion Pit's Michael Angelakos, Charli XCX, Norwegian DJ Cashmere Cat and super-producer Benny Blanco (who's penned hits for Kesha, Britney Spears and Wiz Khalifa).
In its first 24 hours, the song racked up more than 100,000 plays with help from tweets by Passion Pit (theirlast three are about the song), Charli XCX, Jessie Ware and Hayley Williams. It immediately debuted onBillboard's Emerging Artists (currently No. 5) and Trending Charts. And it's surpassed 600,000 plays now.
According to Weaver herself, she stumbled upon fame at a cocktail party.
Clever hacking of social media BUT they couldn't even be bothered to put a music video of Ryn Weaver "OctaHate" on YouTube? A quick search of YouTube reveals a dozen audio uploads, none of them by them. Example:
Charli XCX is officially a star now so it's not like this "emerging artist" started from scratch.
But they really should make a music video.