How to Recover From Any Google Search Engine Optimization Penalty
Adam Rifkin stashed this in SEO
Stashed in: internet
Long but good article -- here's the first part:
For most online businesses, search engine traffic is very important, but achieving high rankings in Google is not as easy as it used to be. Therefore, many SEOs and marketers are pushing the link-building process to the limit. As a result, many websites are being penalized for violating Google’s guidelines.
According to Matt Cutts, over 400,000 manual actions are being initiated every month by Google. That’s not all. Numerous other websites are being penalized by algorithmic updates such as Penguin and Panda. What’s interesting is that only about 20,000 webmasters are submitting a reconsideration request every month. So, this means that only 5% of the websites that have been penalized are trying to recover their rankings.
Do you own a website that has received a manual or algorithmic penalty? Don’t throw in the towel just yet because I’m going to show you how to recover your lost rankings and traffic.
Why You’ve Been PenalizedIf you suddenly see a traffic drop, you’ll have to find out what caused it. There are two main penalties you can get. The first one is a manual action from Google’s spam team, and the second one is an algorithmic penalty.
1. Manual Action - To find out if your website was penalized by a manual action, go to Google Webmaster Tools and check to see if you have any new notifications. Below you can see an example of an “unnatural links” message:
If you have no warning messages on GWT, dig deeper to find the cause of your traffic drop.
2. Algorithmic Penalty - To identify what type of algorithmic penalty your website has, you will have to correlate the time period when you lost traffic with the date when a new algorithmic update occurred. For this, you can check Google Algorithm Change History.
To stay up to date with all of the latest changes to Google’s search algorithm, do the following:
- Follow Matt Cutts on Twitter. Here he announces all of the new changes.
- Follow Google Webmaster on YouTubeto get tips about SEO.
- Check MozCast or Algoroo often for new changes that are not officially recognized by Google.
The most popular algorithmic updates are Panda, which is focused on content quality, and Penguin, which is focused on backlinks and anchor text distribution.
Backlinks That Are Bad for Your WebsiteLow-quality links can get your website penalized. These types of backlinks can be a potential threat to your rankings:
- Websites that are penalized or banned from Google - If you have backlinks from websites that are violating Google’s guidelines, you will have to remove them. You can easily check if a website is de-indexed from Google by doing a simple search like: “site:mywebsite.com.”
- Websites with duplicate content - They usually are of low quality, and you should avoid having links from such websites.
- Websites unrelated to your niche - Google gives a lot of value to relevancy. Having links from sites that are completely unrelated to your website can raise a red flag. For instance, if you own an online baby store, it would make no sense to have links from a fishing website.
- Spammy comments and forum profiles - Everyone hates spammers, including Google. Comments or forum posts that are left only for the purpose of placing a link will get your website penalized.
- Websites with thin content - Backlinks from directories or social bookmarking websites are of low quality.
- Site-wide backlinks - Avoid having links from sidebars, footers, or widgets.
- Advertorials - Google is against sponsored content that is passing PageRank. If you want to promote your services on a blog, use a nofollow attribute for your links to keep your rankings safe.
- Hidden text - Don’t hide text or links from users using CSS.
- Links from adult or gambling websites.
- Other links and methods that are violations of Google’s guidelines: cloaking, sneaky redirects, doorway pages, hacking, link schemes, automatically generated content, and irrelevant content and keywords.
Over 95% of all Google penalties are related to your website’s backlink profile. If you have too many low-quality backlinks, you will end up losing your rankings in Google.
If you have a penalized website and you want to learn more about bad backlinks, it’s crucial to read Google’s Webmaster Guidelines.
How to Recover Your RankingsWhether we are talking about a manual or algorithmic penalty, you will have to analyze your website’s backlinks and identify the ones that caused your rankings to drop.
Once you identify the links, try to remove them, and disavow the ones that you cannot delete. Without any further ado, let me show you how I do all of this:
Find All of Your BacklinksTo start, go to Google Webmaster Tools and download all of the backlinks recognized by Google.
In the left menu, click on “Search Traffic” and select “Links to Your Site”:
From the module “Who links the most,” click on “More” to see all of the backlinks. To export all of your backlinks, click on “Download latest links”:
Now, you can import all of the backlinks from Google Webmaster to your favorite SEO tool, and get more insights and SEO metrics for your links. You can use any tool you like and are familiar with. However, try to avoid using tools that promise to automatically identify low-quality backlinks, because you might end up disavowing some of your best backlinks.
Identify the Bad BacklinksMy favorite tool is called Monitor Backlinks. I am going to show you how I use it to identify the bad backlinks on my websites. After connecting with my Google Analytics account and importing my links from Google Webmaster Tools, I can see all of the backlinks on my website.
The very first things to look for are the backlinks that are dofollow. These are the links that are passing PageRank, and Matt Cutts has clearly said that they ignore the backlinks with a nofollow attribute.
From the right side of Monitor Backlinks, click on the thumbs up icon to view all of your dofollow backlinks:
I’ll concentrate on the 199 backlinks that are dofollow and influence my rankings in Google. To identify the low-quality ones, I first will look at the links that have over 100 external backlinks per page. For this, you have to click on “Filters” and select “External”:
In the last column, you can see the exact number of external links each page has:
Now, you have to manually verify each or these backlinks, and identify the bad ones. Most of the time, such backlinks are coming from blog comments. Let me show you some real examples of low-quality backlinks with a high number of external links.
One of the links pointing to my website looks like this:
This is followed by a comments module with hundreds of spam links:
This website has all the ingredients of a low-quality website that I don’t want to be associated with because:
- It’s unrelated to my website.
- It has very thin content.
- It has hundreds of external backlinks coming from auto-approved blog comments.
Here’s another example of a website that has no value:
This website is just a list with thousands of dofollow backlinks. It provides no value to the user, and it makes no sense to have a link to my website here. I should try to remove or disavow this link.
So, this is what you can find when you sort your links by the number of external backlinks. To find other bad links, you can verify all of your backlinks that have a domain PageRank of zero. To see these links, from Monitor Backlinks, click on “Filters,” then select “PageRank,” and then select “Domain - 0”: