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Zuckerberg's Snapchat Envy Isn’t Disappearing


Zuckerberg s Snapchat Envy Isn t Disappearing Bloomberg

Zuckerberg s Snapchat Envy Isn t Disappearing Bloomberg

Zuckerberg s Snapchat Envy Isn t Disappearing Bloomberg

Source: http://www.bloomberg.com/news/2014-08-14...

First, Facebook tried to clone Snapchat. Then, Facebook tried to buy Snapchat. When that failed, Facebook tried again to copy the success of the photo-messaging app β€” three more times.

Mark Zuckerberg's Snapchat envy shows no signs of abating. Facebook's various photo-messaging apps and add-ons haven't managed to replicate Snapchat's popularity for any extended period of time, according to data from researcher App Annie. However, the latest attempt, a limited geographic release of an Instagram offshoot called Bolt, so far looks to be the most promising.

Stashed in: Facebook!, Zuck!, Snapchat, Facebook Acquisitions

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It's not that Zuck envies Snapchat.

It's that he understands that:

1. The kind of interaction enabled by Snapchat is something that a good number of Facebook users would want to have;

2. That interaction is highly engaging on mobile devices, and mobile engagement is very strategic to Facebook given their monetization; and

3. Snapchat represents an early but fast growing market opportunity.

So it makes a lot of sense that he would try to buy Snapchat and/or create one for Facebook.

His product sense is quite good; he saw the opportunities that Instagram, WhatsApp, and Oculus represented, and he made them all a part of Facebook, too.

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