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Steve Jobs on Creativity

Steve Jobs on Creativity | Farnam Street

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Creativity is just connecting things. 

In a beautiful article for The Atlantic, Nancy Andreasen, a neuroscientist who has spent decades studying creativity, writes:

[C]reative people are better at recognizing relationships, making associations and connections, and seeing things in an original way—seeing things that others cannot see. … Having too many ideas can be dangerous. Part of what comes with seeing connections no one else sees is that not all of these connections actually exist.

The same point of view is offered by James Webb Young, who many years earlier, wrote:

An idea is nothing more nor less than a new combination of old elements [and] the capacity to bring old elements into new combinations depends largely on the ability to see relationships.

A lot of creative luminaries think about creativity in the same way.

In I, Steve: Steve Jobs in His Own Words, editor George Beahm draws on more than 30 years of media coverage of Steve Jobs in order to find Jobs’ most thought-provoking insights on many aspects of life and creativity.

In one particularly notable excerpt Jobs says:

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have.

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