"To say, as people everywhere have been doing for quite a while, that Ferran Adrià is the world's greatest chef, is to miss the point. Or to fall short of it, at any rate. A chef is someone who cooks for a living. Adrià does not cook for a living. If he did, he would starve. For his restaurant, the most imaginative generator of haute cuisine on the planet, runs at a loss, and has done so for six years."

Why do we do what we do, and how do we measure success at it? Adria does it differently than most...

Being a starving artist has never been so ironic.

i giggled