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The 20 Most-Liked Brands on Facebook

Stashed in: Interest Graph!, Brands!, Celebrities, LinkedIn, Facebook!, Disney!, Advertising, Dafuq?, Pool!, Nike!, Red Bull!, Coca Cola, Starbucks, Oreos!

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I want to jump in a Skittles swimming pool!

No wonder Facebook sponsors want a WANT button.

Facebook's 20 most liked brands include Red Bull, McDonalds, Oreo, Coca Cola, Pringles, Nutella, Ferraro Rocher, Monster Energy, Skittles, and Starbucks.

So half junk food.

The rest are retail shops like Walmart, Target, Victoria's Secret, and Disneyland. There's also fashion brands like Burberry, Levi's, Zara, Converse, and Adidas. And Disney.

Of the 20, Starbucks is the most clever:

The core of Starbucks' Facebook strategy is to develop meaningful and relevant relationships with customers both inside and outside the retail stores. The company uses location-based applications like Foursquare, as well as Facebook and Twitter to connect with users on different platforms. In an interview with Forbes, Starbuck's Chief Digital Officer Adam Brotman said, "we are expanding and enhancing our core web platform globally, creating world class mobile applications for iOS and Android, as well as developing an in-house e-commerce platform and business, a branded and differentiated Wi-Fi strategy (which includes the Starbucks Digital Network), a social media engagement platform, and building the Starbucks card and loyalty programs globally.” In other words, there is not a mobile or social stone left uncovered by Starbucks.

In 2011 Facebook's Carolyn Everson created the 17-member Facebook Client Council that advises them on brands, advertising, and media trends.

Facebook has 8 ways to target ads. Two of them are LIKEs and Interests.

LinkedIn's biggest advertisers are an entirely different set of companies.

They forgot Real Madrid player Cristiano Ronaldo with 47.7m. If 47 million fans doesn't make you a celebrity then they have no idea what celebrity means.

That is an excellent point.

I guess they were only considering Americans?

Bazaar list, seems to be excluding athletes, but I still don't understand why tv shows count as a celebrity?

TV shows definitely should count as celebrities.

So it seems like they did a poor job with their research.


And Nike isn't even in the Top 20, nor are Apple and YouTube. WTF?

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