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Beyoncé’s Surprise Album Release to Be Analyzed By Harvard Business School | Vanity Fair

Stashed in: HBR, Beyonce!, Consumer Trends, Economics

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This was the first Beyonce album I did not enjoy.

While the release garnered a staggering amount of attention—and while the album sold more than 600,000 copies in the first three days—the case study will look at the longer-term effects of the decision, to see whether the “high-stakes wager . . . paid off.”

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