This really is an amazing ad for a dirt-cheap IoT bulb ($15/bulb, $20/hub). I don't sound like that, do I? :)

It might be a while before we see another ad as bizarre as this one. Directed by comedy duo Tim & Eric, the two-minute infomercial features Jeff Goldblum playing a sort of hybrid of Hugh Hefner and “The Continental” and bringing out “unremarkable nobodies” to demonstrate the supposedly magical benefits of GE Link lighting.I couldn’t begin to convey all the weirdness that ensues, so it’s probably best that you witness it for yourself:

Agreed, great ad:

Top Reddit comment: 

If Tim and Eric directed every commercial, I'd have so much shit I would have absolutely no use for.

But at least I'd be way more entertained every 5 minutes of a football game.

165 Reddit comments:

http://reddit.com/r/videos/comments/2hwipk/jeff_goldblum_stars_in_ge_ad_directed_by_tim_and/