I'm not sure I understand this article. The winners are the people who build services on top.

And their customers, who can pay lower prices.

Earlier this week, Google lowered prices 10 percent across the board on their Google Compute Engine cloud platform . The cost is getting so low, it’s almost trivial for anyone to absorb the costs of running infrastructure in the cloud, but you have to wonder as the cloud pricing wars continue, how low can they go and if it’s a war anyone can win.

This doesn't have to be a money making business for Google and Amazon.

This has to be a "make sure no one else makes money" business for Google and Amazon.