Pinterest is winning because it's SOCIAL.
Adam Rifkin stashed this in User Generated Content
Benny Evangelista's Feb 28 SF Gate article names three reasons why Pinterest is succeeding.
1. PINTEREST IS ABOUT INTERESTS, NOT FRIENDS.
"With Facebook, a lot of the status updates are things you really don't care about," said Butler, who lives in San Diego. "With Pinterest, you can actually target the things that you like. I love it so much, I'm on all the time."
2. PINTEREST IS A NEW WAY TO SEARCH FOR THINGS.
"For me, it's the new Google," said Miranda Hahn, co-founder of the Pinterest Project, a blog that highlights the best home decorating tips and recipes that she and co-author Jamie Brunson have found pinned on the virtual corkboard.
"I can search for anything there, and it will come up," said Hahn, of Charlotte, N.C. "I'm a visual person, and that's what I love about Pinterest."
3. PINTEREST IS SOCIAL SO PINNERS CAN MEET EACH OTHER.
The blog, which has the tagline "A pin a day keeps the crazy away," has about 60,000 page views a month.
Butler said she was "out of her comfort zone" having strangers following her pins, but became accustomed to its new approach to social networking.
"When I pin stuff from stranger's pages, I feel we can be friends," she said. "I don't feel like it's a waste of time because I'm learning things."
INTERESTS + SEARCH + SOCIAL = #winning