Is it coincidence that the most-bought Disney Princesses have light hair and skin tone?

Or is there a reason?

Hahahahaha! SILLY PANDA!!!

Thanks got reminding me that Mulan isn't even shown on this chart. :(

This is a tough one. It's difficult to know if it's on the buyers or if the manufacturers (unconsciously?) promote the light skin toned ones more? Like both, eh? Sad.

Likely both, yes. And sad.