South Park explanation of monetization business model of making money through Freemium Games
Adam Rifkin stashed this in Monetization
As a real Canadian, please let me explain Freemium Games...
For years, the concept behind gaming was simple. You pay money for the game, and you enjoy.
With mobile apps, we now have the ability to make games boring and stupid. But if you pay for incentives, you’re rewarded!
Hello, I am the Prince of Canada!
Please allow me to explain Freemium Games:
Freemium - the “mium” is latin for “not really”.
It’s a simple cycle - a never ending loop based on RPG’s.
...but where RPG’s just use the simple concept of XP, we introduce the concept of micropay, with real money.
Money, money, money, and money!!!
The freemium game is based on 5 principles:
- Entice the player with a simple game loop.
- Use lots of flashing “cha-chings” and compliments to make the player feel good about themselves.
- Train the players to spend your fake currency.
- Offer the players a way to spend real currency for your fake currency.
...and make the game about waiting, and have the player pay not to wait.
- It’s a surefire way to make lots of money!!!
Now my friends, you might understand micopaying, but are saying to yourself, "...but can’t the game at least be fun?"
No! It has to be just barely fun. If the game was too fun, then there would be no reason to micropay in order to make it more fun.
From South Park episode s18e6 - "Freemium Isn't Free" :
So please drink responsibly.
YOU! FRIENDS! FUN! DRINK! HOT GIRLS! YOU'RE HOT! DRINK MORE! EXPENSIVE CARS! ASS! YOU IN A TUXEDO! DRINK! DRINK! DRINK!!!
please drink responsibly...