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Andrew Stanton: The clues to a great story

"The audience actually wants to work for their meal. They just don’t want to know that they’re doing that."

Andrew Stanton clues to a good story

Stashed in: #TED, Pixar, Stories

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"Make me care."

Joan Didion famously remarked that “We tell ourselves stories in order to live.”

She was right. Business has become a story too. If you want more resources you need to tell a story. If you want to get promoted you need a story. It seems nothing can get done these days without powerpoint. Nancy Duarte has made an art of telling stories through presentations. Companies want their products to become part of our personal narrative.

Most of us know what goes into a good story. We just have to remember it from childhood.

There are dangers to storytelling as Tyler Cowen has pointed out. We deal with complexity byconstructing simple narratives. If, as F. Scott Fitzgerald said, “The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function,” many of us fail.

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