How we did it — SNL Title Sequence
J Thoendell stashed this in Film
Source: http://www.alex-buono.com/how-we-did-it-...
As always, the titles are a huge team effort.  Our director, Rhys Thomas, spent the summer collaborating with our logo design team at Pentragram Design, led by Emily Oberman, and with our portrait photographer, Mary Ellen Mathews, on a new logo and font design along with a set of mood-boards to experiment with the overall tone of the sequence.  The idea was to honor the 40-year history of the show with something classic and iconic, a little more dressed-up than previous seasons and with typography that was integrated into the cityscape.
Stashed in: Design!, Logos!, SNL
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5:16 PM Dec 05 2014