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Johnson & Johnson pays $3.1M for .Baby, CREA $3.4M for .MLS

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Consumer products company Johnson & Johnson won .Baby with a $3,088,888 bid. It beat out Google, Minds + Machines, Donuts, Radix and Famous Four in the auction.

Johnson & Johnson also owns the domain name

Canadian Real Estate Association beat Afilias in the auction for .MLS, paying $3,359,000. CREA tried everything it could to avoid an auction, but it failed in both its Community Priority Evaluation and Legal Rights Objection against the Afilias’ bid.

So instead of just paying to win at the auction, it spent a lot on lawyers and an additional community application for the domain. Given the results in some other objections, it might have been worth rolling the dice.

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