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The Cannabis Queen of Beverly Hills

Stashed in: Hollywood, Marijuana

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What makes her the Queen?

She calls herself the Martha Stewart of marijuana also.

"Before 1996, women were the hardest group to get traction with,” St. Pierre told me. “But over time, the narrative changed with them, from ‘Just Say No’ to compassion, to marijuana as a medicine, as something you shouldn’t go to jail for using.” Women are like the battleground states of marijuana: Any bill that hopes to pass must be framed in terms likely to appeal to them. All of which means that women like Shuman — highly visible members of the still-small cadre of women willing to talk publicly about marijuana — are power brokers. They also act as a counterbalance to all the unsophisticated stereotypes of the marijuana user: the glazed-eyed hippies, the bong-ripping frat boys and the blunt-huffing hip-hop stars. Shuman is none of these things. She likes to refer to herself as “the Martha Stewart of marijuana” and holds the trademark on the phrase “Stiletto Stoners,” injecting a note of female glamour into the pot debate.

Shuman spoke of her holding company, Cheryl Shuman Inc., as the base from which to start a profusion of future marijuana-related ventures, some of them more plausible than others. There would be Stiletto Stoners, a clothing line for fashion-conscious marijuana users; the Hautevape vaporizer for women (gold-plated, pavé-set diamonds); Cannalebrity, a digital marijuana-celebrity magazine; and Shaman Therapeutics, which would retail cannabis-and-herbal remedies in pill, salve and other forms. “I want to do 420-friendly resorts,” she said, using a slang term for marijuana, “420-friendly yoga studios, Internet cafes, assisted-living centers.” There is, she said, “no limit to how big this can be.”

420-friendly yoga studios?!

She's like the maharaja of marijuana!

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