One would expect the prime minister of India, where formal clothing is commonly custom-made, to wear bespoke suits—but custom-woven fabric is quite something. The London Evening Standard recognized the fabric as one offered by the Savile Row cloth merchant Holland & Sherry.

According to the company’s website, “the choice of decoration for the stripe is selected from our extensive colour palette and evolves through interpreting your exclusive ideas into the form of a stripe, clearly visible at close-range and softy muted from a distance.”

A salesperson from Holland & Sherry would not confirm supplying the fabric for Modi’s suit, but did tell a reporter from Quartz India that fabrics of the personalized pinstripe variety—the “signature collection“—start at 300 euros ($340) per meter.

Seems quite narcissistic to wear a suit with your own name on it over and over!

Right?  It should have MY name all over it!

Said Fendi.

Fendi?