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Slack at 1 year old: 500,000 daily active users, $12 million in annual recurring revenue, adding $1 million in new contracts every 11 days.

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Reblogging this post of Eugene Kim extolling Slack's business:

It’s making real money: Slack says it’s now adding $1 million in annual recurring revenue (ARR) every 11 days, on top of the $12 million in ARR it’s built up over the last year. ARR is the total revenue that is expected to repeat for the next 12 months, or as Zuora CEO Tien Tzuo puts it, “the gift that keeps giving.” Slack also says it has over 135,000 paid accounts now — all without any meaningful sales and marketing campaigns.

Unprecedented user growth: Last February, Slack had about 15,000 daily users when its investor Marc Andreessen tweeted a graph that showed its hockey stick growth. Now, Slack claims to have over 500,000 daily active users, adding tens of thousands of new users each week. That’s over 33X growth in just 12 months.

It’s part of everyday work: Slack users are actively using it for about 2 hours and 15 minutes and are connected to it for over 9 hours each weekday. They’re collectively sending 300 million messages every month, which amounted to 1.7 billion messages in the first year. There are currently over 60,000 teams actively using Slack, it says.

It’s global: We don't have the exact break down, but Slack's reach is truly global. The top 10 cities for Slack are San Francisco, New York, Tokyo, London, Los Angeles, Toronto, Paris, Chicago, Seoul and Taipei. That’s 8 different countries across 3 continents. Top 5 countries are the US, the UK, Canada, Japan, and Germany.

Users love its compatibility: One of Slack’s biggest strengths is its simple integration with 3rd party apps. Slack says it saw over 800,000 individual integrations with other apps like Google Drive, Twitter, GitHub, and Dropbox. More than 3 million messages were sent through these integrations each day, it says.


Reblogging this post Eugene Kim celebrating Slack's first birthday:

Slack, the business communications app now worth $1.1 billion, turned one year old on Thursday February 12, 2015.

In time for its first anniversary, Slack released its latest numbers, which are truly staggering. It’s adding $1 million in new contracts every 11 days, on top of the $12 million in annual recurring revenue from the past year. It has over 500,000 daily active users, a 33X increase in just 12 months.

Slack is certainly a special case. Some even call it the fastest growing business app ever.

But the way they’ve managed to build up that growth isn’t necessarily rocket science. In fact, it simply followed what many other business apps have been doing lately: thinking like a consumer app.

Amanda Linden, the head of design for task-management service Asana, shared some of her insights on how the gap between consumer and business apps has been narrowing. Most of her points apply directly to Slack’s playbook:

The best product and design wins, not the best sales and marketing: Traditional enterprise software is often sold through CIOs who pick what the entire organization is going to use without asking employees what they’d like to use. So it was important to have a sales and marketing team to sell the product to c-suite executives.

But today, with cloud services so easily available to anybody, employees often choose their own tools to get work done. That was certainly the case for Slack. In most cases, small teams within companies independently started using it, and slowly it took over the whole company. Its CEO Stewart Butterfield told us, “It’s been very much a bottoms-up adoption model.”

Make a product users love: Linden writes, “Your goal is a designer is to build an app so great that your users want to shout about it from the rooftops, and share it with all their teammates.” This would spur organic adoption and ultimately a more loyal user base.

Slack saw this organic growth early on when it spread purely on word-of-mouth. Butterfield told us Twitter made a huge difference, as more and more people started talking about it on their timelines. In fact, Slack has its own “Wall of Love” on Twitter where it pulls all the mentions it gets from users. “If it wasn’t for Twitter, I think it would have been much harder for us to grow as fast as we did,” Butterfield told us.

Make your product easy to onboard and customize: Linden says designers should make business apps so simple that they don't require outside training to start using. Also, they should be easily customizable, so people can use them their own way.

Slack has a simple, intuitive layout that any first-time user can learn how to use instantly. One of its biggest strengths is its integrations with hundreds of 3rd party apps, including Dropbox, GitHub, Google Drive, and New Relic. With a simple configuration, users can automatically pull information and activity from these apps into Slack.

I like the Slack Wall of Love:

Sweet Slack infographic:

Slack growth after one year infographic Imgur Business Insider

Bonus: I like his bow ties.

Slack at 1 year old: 500,000 daily active users, $12 million in annual recurring revenue, adding $1 million in new contracts every 11 days. Slack uses consumer design to invade the enterprise Business Insider

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