The Farmer & Farmer Review . Mastery and Mimicry . Missions and Metrics
Eric Barker stashed this in Marketing
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I like this koan:
There is an old Zen story about a man riding a horse, galloping frantically down a path. His friend, who is sitting by the side of the road, calls out "Where are you going?" The man replies: "I don't know. Ask the horse!"
Without a mission, the metrics will take you nowhere you want to go.
Before growth hacks, you need a great mission.
The real question is whether, given a great mission, we actually need growth hacks.