Sign up FAST! Login

Twitter Oscar Numbers Drop

Twitter Oscar Numbers Drop but TV Ratings Sink Much Lower Re code


You’re going to see a few sets of numbers about Twitter’s performance during the 2015 Oscars. Here is the first: Nielsen says that 13 million U.S. Twitter users checked out last night’s show. That’s down from 13.9 million last year — a drop of 6.5 percent.

Facebook, which ignored “social TV” for years, has recently made its own push, and has its own numbers to announce from last night: It says 21 million people worldwide had 58 million “interactions” with Oscar-related stuff, which means they liked a post, or commented on one, or wrote one.

That’s up from 11.3 million and 25.4 million last year, and that leap isn’t that surprising given the focus Facebook put on this year’s show, which included live streaming video from backstage. Sources say Facebook offered up to $2 million in “in-kind” promotion to ABC, which broadcast the awards, to seal that deal.

Stashed in: Twitter!, Facebook!, Social Media, Hollywood

To save this post, select a stash from drop-down menu or type in a new one:

Two culprits:

1. TV viewership of the Oscars was down this year.

2. And no defining moment like the Ellen Degeneres selfie:

Last year, for instance, Twitter said that the Oscars generated 3.3 billion impressions, a bunch of which came from the famous Ellen selfie.

There was no equivalent moment last night — in part because John Travolta creeped out people in a series of encounters, not a single event. Also perhaps because people like to look at happy celebrities instead of creeped-out ones.

You May Also Like: