The pieces on display not only keep vegetables and fruits fresh, but also turn them into beautiful decor: A shelf-like storage system to maintain and display fresh produce, for example; a bowl that uses water to cool down and preserve fruit; a cool marble platform to keep vegetables such as cabbage and lettuce fresh.

“Many vegetables and fruits that we are keeping in the fridge, actually are suffering in the fridge, from the cold, but we don’t know that,” said Ryou in a 2012 TEDx speech. “But in all the times before the refrigerator came into the society, people used to know that. I want to bring back this close relationship between food and people.”

Today I learned that many vegetables should be stored standing up.

Jihyun Ryou TED Talk:

Even the aesthetic appeal of these design objects—and of the vegetables and fruits they hold—has a role in preventing that lettuce-moldering-in-the-crisper scenario, Ryou said: “By having their beauty under our eyes, we will surely not forget to eat them again!”